Conscious consumption has long been not just a fashion trend, but a way of life for modern people. Designers are creating clothes from recycled fabrics, major fashion houses are monitoring the quality of the raw materials used, and celebrities — from Duchess Kate Middleton to Queen Letizia — are urging us to buy fewer things, inspiring by their example and going out on the red carpet in the same outfits. Along with this, we have become more attentive to our wardrobe and looking for ways to extend the life of quality clothes and properly care for them. Conscious consumption has long been not just a fashion trend, but a way of life for modern people. Designers are creating clothes from recycled fabrics, major fashion houses are monitoring the quality of the raw materials used, and celebrities — from Duchess Kate Middleton to Queen Letizia — are urging us to buy fewer things, inspiring by their example and going out on the red carpet in the same outfits. Along with this, we have also begun to pay more attention to our wardrobe and look for ways to extend the life of quality clothing and properly care for it.